anCnoc Highland Single
Malt Scotch Whisky
has partnered with one of Scotland’s leading papers, the
Sunday Herald to find the country’s best blogger in an
exciting competition launched this week, Sunday 5th
August.
An online phenomenon, with
currently over 71 million appearing on the internet,
blogging is the latest style for budding writers to talk,
discuss, debate, share and enthuse on their opinions, and
experiences. The competition invites readers to enter
their own blogs relating to the title of ‘My Modern
Scotland’. Whether it be Scotland’s contemporary art,
music, architecture, film scene or other that inspires the
writing, it’s the vibrancy and unique culture of today’s
Scotland which anCnoc is searching for, to find captured
in this fresh, uncomplicated and creative style.
To kick start the
competition a number of well known Scots hit the keyboard
to post their own blogs which are now viewable on the
Sunday Herald website including leading Scottish authors
William McIlvanney,
Alexander McCall Smith, Rab C. Nisbett writer Ian Pattison
as well as the popular singer Idlewild’s Roddy Woomble.
To enter readers are
invited to post their blog on
www.sundayherald.com/blogging where they will be
viewable to all, before the winner is selected at the end
of August. Entries will be judged by a selected panel
with the winning entry appearing in the Sunday Herald and
online on September 2nd. The lucky winner will
also win a writing masterclass writing with esteemed
author Alan Spence over a luxury lunch at one of
Edinburgh’s most celebrated restaurants before enjoying a
complementary evening for 2, dinner bed & breakfast, at
Edinburgh’s Apex hotel in the city’s historic Grassmarket
area.
Elaine Mitchell, anCnoc
Brand Manager, commented:
“Blogging has become an
international phenomenon and an exciting new way for
people to communicate and share ideas. For the past few
years anCnoc has become renowned for supporting Scotland’s
incredible arts and creative scene and we are delighted to
sponsor this initiative which encourages individuals to
write in this new, modern genre about something that
affects their everyday lives – their own culture and
surroundings. We are excited to await the entries and to
understand how people feel about their Scotland and are
grateful to have such strong support from Scotland’s well
known figures including Alan Spence, William
McIlvanney
and Alexander McCall-Smith.”
Alan Spence, Author
commented:
'This is a
time of rapid change in the way we use language, the way
we communicate, and the rise of the blog is a fascinating
development. It's direct, democratic, gives everyone the
possibility of reaching an audience worldwide. I always
tell my students they learn to write by writing, and the
blog is a way of doing just that - creating a piece of
work and getting it out there. The competition's great in
that it encourages focus and clarity. I look forward to
reading the entries and to meeting the winner,
talking through their story over a dram of anCnoc Highland
Single Malt Scotch Whisky'.’
