A record number of professional, amateur and celebrity golfers took part in The Chivas Life Snow Golf Championship in St Moritz in January. Golf’s coolest and most glamorous tournament attracted 150 people from 20 countries, including Former Ryder Cup captain Sam Torrance and avid golf fan, supermodel Jodie Kidd.

The 2007 tournament, played on a nine hole Alpine golf course 1800m above sea level, marked the 28th year of the Snow Golf Championships, which is part of Chivas Regal’s hugely successful Chivas Life Series of inspiring events in extraordinary places.

Local Swiss siblings Martin and Caroline Rominger achieved the double with wins in the men’s and woman’s categories. Martin, an Asia tour rookie, held off reigning Snow Golf Champion Fernando Gonzales Castro from Spain to clinch the Chivas Regal Trophy in the Men’s professional category. His sister, playing with Jodie Kidd who finished tenth in the Ladies Open Championship, took the title in the Woman’s amateur category.

Now a regular on the Snow Golf circuit, Jodie Kidd commented: “I had such a great time at last year’s Chivas Snow Golf, I jumped at the chance to come back again as soon as I got the invite. Snow golf is very different to golf. Most of the typical rules go out of the window but it’s lovely to do something fun, unpredictable and different.”

The Chivas Snow Golf Championship was also attended by consumers who won tickets to the tournament following feature-led promotional campaigns on the Chivas Life Series events in British Airways’ Business Life Magazine, the Travel Channel and GQ.com.

Martin Riley, International Marketing Director, said: “Snow golf is an ideal fit for Chivas. The Chivas Life global sponsorship programme has now entered its second year and is going from strength to strength. The series of aspirational events has captured the imagination of markets worldwide, successfully bringing to life the brand’s core proposition “Appetite for Life”. It successfully generates global media coverage that strongly communicates the brand message to a very wide audience and also creates opportunities for people to experience and live the brand first hand, through related consumer promotional events.”

The next Snow Golf Championship takes place in the exotic location of La Parva, Chile in August 2007.