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Glengoyne Highland Single Malt Scotch Whisky has launched its
brand new 21 Years Old.
The Malt is now guaranteed to be 100% matured in prestigious
first fill European oak sherry casks, thus ensuring the
optimum Glengoyne quality in every cask.
The casks (all butts) were hand picked by a specialist
distillery team led by Robbie Hughes our Distillery Manager.
Great care was taken during selection to ensure the perfect
balance of flavours and natural rich colour that make up the
recognizable character of Glengoyne, shone through.
The award-winning 21 Years Old has also benefited from a new
presentation which is the final stage in the re-packaging of
the core Glengoyne range. Started back in November with the
introduction of the re-designed 10 and 17 Years Old bottles
and tubes, the Glengoyne 21 years old has now also been
redesigned to reflect the super premium status of the Malt
within the core range.
The original tube has been replaced with a high quality
embossed box with gold-lining, ensuring the 21 Year Old stands
out to the consumer as a superior product. The use of a
richer blue also adds value, as does the subtle changes in
label shapes, name styles and print scale.
Finally, the introduction of tasting notes on both the bottle
and box, as well as a separate tasting notes neck booklet,
written by the very men who make the whisky, brings the 21
Years Old to life, while the numerous awards received by the
brand highlighted on the box, help to convey the prestige of
the Malt.
Iain Weir, Marketing Director at Ian Macleod Distillers Ltd,
commented: “The 21 Years Old is the pinnacle in the Glengoyne
core range. We individually select 100 per cent first-fill
European oak sherry casks, the Rolls Royce of casks, to ensure
the maximum quality of whisky is created. This excellence is
now clearly reflected in the packaging design too, giving
customers a much clearer understanding of how much the
Glengoyne 21 Years Old has to offer.” |