THE GLENLIVET CELEBRATES THE ARRIVAL OF SUPER PREMIUM
THE GLENLIVET XXV
The Glenlivet, has introduced The Glenlivet XXV single malt
which is its oldest permanent release in the range. The
Glenlivet XXV will be available in all domestic markets and
has an RRP of £160. It is the latest expression of a single
malt whisky whose incomparable pedigree dates back nearly
200 years. To make this sublime whisky requires individual
craftsmen and traditional skills.
The initial release of The Glenlivet XXV is a 1980 vintage
selection which has been ‘finished’ in first-fill sherry
butts for a period of nearly two years. Presented in a
crafted wooden box reinforced by limestone, the exquisite
packaging for The Glenlivet XXV perfectly reflects the
quality of its contents. Each batch bottle numbered is a
testimony to the care and craftsmanship that go into the
making of The Glenlivet XXV. The use of the wax seal on the
bottle reinforces the precious nature of the contents
within.
The story of craftsmanship is told through the certificate
of quality displaying the signatures of those responsible
for ensuring the required standard has been met at the four
key stages of the production process. An accompanying
booklet introduces the people behind the product.
Neil Macdonald, Brand Director for Malts at Chivas Brothers,
comments: “We expect The Glenlivet XXV to be met with
excitement by whisky enthusiasts around the globe. The
Glenlivet XXV is made to an exceptionally high standard and
the craftsmen responsible can be immensely proud to put
their signatures to the product.”
The oloroso-soaked oak cask imparts a nutty spiciness to the
multi-layered flavour of The Glenlivet XXV and enriches its
colour. It has intense raisin and fruity flavours on the
palate, finishing with balanced dry oakiness.
The Glenlivet is currently the No 2 premium single malt
whisky in the world, and aiming for the number one spot. In
2006 The Glenlivet became only the second premium single
malt to achieve sales of over 500,000 9L cases.
The Glenlivet’s provenance is second to none, it is
the single malt that started it all with the first licensed
distillery in Glenlivet in 1824 and it continues the illicit
distillers’ reputation for single malt whisky of the highest
quality.
