3 Star Hedonism
An Islay whisky is the only UK spirit ever to be awarded a
maximum 3 star rating by a judging panel of Europe’s
finest chefs.
At a black tie dinner held in Brussels tonight The
Superior Taste Award was awarded to the Bruichladdich 12
year old Single Malt by the International Taste & Quality
Institute. Over 600 products were tested by Europe’s best
chefs and sommeliers internationally recognized by world
renowned culinary guides such as the Michelin and Gault et
Millau.
Unusually, this award is based on a detailed sensory
evaluation of the different organoleptic criteria of the
product in a blind tasting assessment by professional
tasters. Winning a 92% rating, the whisky was judged on
it’s intrinsic quality, intensity of flavour, purity and
the 'hedonistic feeling of pleasure' given to the
consumer. Andrew Gray, Bruichladdich Sales Director
commented: “We are obviously very pleased to be the only
whisky ever to be awarded the maximum Three Stars. There
are of course many awards - and we win more than our fair
share of them - but these are serious people who know a
thing or two about quality."
“Their judges appreciated the natural flavours of
Bruichladdich - acknowledged as the purest in Scotland
- which come from slow distillation and natural
bottling. Uniquely, from barley to bottle, we do
everything at the distillery. With Islay’s pure spring
water, rejecting chill-filtration and colouring – this is
as natural as it gets. This is exactly what Bruichladdich
is all about. £27 buys you pure hedonism.”
