The most recent research from the International Wine & Spirit Record shows that The Glenrothes is growing faster than any other single malt Scotch whisky in the top 30 (by volume). The annually prepared research shows that from 2002 to 2006, taking into account compound annual growth over that period, The Glenrothes is out-growing the competition with an annual rate of over 17%.

As Brand Director, Luke Tegner says; “Obviously, statistics are not the be all and end all at The Glenrothes. Having said that, we are clearly overjoyed at this research, the results of which are testimony to the outstanding quality of The Glenrothes Single Malt. Although historically Glenrothes has been a Vintage-only Single Malt – breaking with industry norms - this achievement has been made possible by the launch of Select Reserve, the distillery’s House Style . It is fair to assume that consumers are enjoying both Select Reserve and the Vintages in greater numbers every year.”

Launched in September 2005, The Glenrothes Select Reserve has quickly established itself as a favourite amongst consumers and critics alike, as demonstrated by the fact that 27,000 cases were sold in 2006 from a standing start in 2005.

The Glenrothes Select Reserve collected an unprecedented two Double Gold medals at the 2007 San Francisco World Spirits Competition, one for the whisky and the other for the iconic bottle, label and packaging.

Every expression of The Glenrothes is instantly recognisable from its distinctive bottle. The front label of each bottle carries the Malt Master’s tasting notes. For example Select Reserve is a marriage of casks of mature Glenrothes from different years, whose character is described as “Ripe fruits, citrus, vanilla, hints of spice”. This expression captures those complex flavours in perfect balance; the palate features vanilla with the typically creamy texture associated with The Glenrothes. The finish is slightly spicy.