The Balvenie Signature, is employing its on-going partnership programme with complementary luxury brands as an ideal platform to launch its new Signature Collection activity. Created by Malt Master David Stewart, The Balvenie Signature has invited a selection of up and coming artisans, along with selected partner brands such as the luxury shoemaker Oliver Sweeney and Barbour, the traditional country clothing company, to create a “signature piece” to celebrate David’s 45th year in the whisky industry.

The collection, launched at the luxury von Essen hotel, Cliveden House, is currently touring the country and will be unveiled at a selection of events and consumer tastings over the next few months. Kathy Roe, senior brand manager for The Balvenie at First Drinks Brands says: “The Balvenie is showing impressive year on year growth.  Our key partners value retaining the traditional skills required to achieve the highest standards in their respective fields.  By working closely with brands which hold similar values, we are reinforcing to drinkers the traditional age-old craftsmanship associated with The Balvenie.” 

The premium single malt whisky has also continued its ongoing sponsorship of Country Living Magazine’s The Balvenie Artisan Awards for the second year running. Recognising and promoting those who still employ traditional skills to earn a living, the awards help to reaffirm The Balvenie’s handcrafted credentials.

Joint marketing initiatives and consumer tastings with additional partners will also take place through to the end of the year. Savile Row tailors Gieves & Hawkes, the iconic motor company Morgan Cars and specialist gun retailer Holland and Holland, have also been enlisted to reinforce the premium positioning and handcrafted credentials of the unique single malt.