Chivas Regal Scotch whisky is further enhancing its luxury credentials with two high impact collaborations with leading creative figures. 

Reflecting the range’s reputation as the epitome of style, substance and exclusivity, Chivas Regal 12 Year Old will boast a Christmas gift tin designed by internationally acclaimed New York based architect Evan Douglis, whilst Chivas Regal 18 Year Old will enjoy a limited edition makeover from world famous fashion designer Alexander McQueen.

Brand Director Sophie Gallois comments: “As a truly global brand, Chivas Regal is recognised the world over as the most prestigious Scotch whisky and we continuously set ourselves very high design standards for the brand to match the quality of the whisky itself.”  She explains: “As a company, we are driving the premiumisation trend within the Scotch whisky category.  These collaborations are all about luxury and craftsmanship and are completely in line with the Chivas Regal brand.”

Chivas Regal 12 Year Old Evan Douglis Special Edition Tin

The Chivas Regal 12 Year Old tin displays a pattern of curves and swirls characteristic of Evan Douglis’ distinctive style.  Enhanced with beautiful embossed details, the tin also reflects the luxurious flow of the whisky and has an exquisite handcrafted look and feel that is a perfect synergy with Chivas Regal’s heritage as the world’s first luxury whisky. 

The Evan Douglis Studio is an architectural company committed to innovation and contemporary design, making it a perfect partner for Chivas Regal. The bold, indulgent design Evan Douglis has created for Chivas Regal 12 Year Old is a great reflection of the whisky itself – vibrant and contemporary, whilst smooth and generous in flavour.

Chivas Regal 18 Year Old Alexander McQueen Limited Edition Bottle

Chivas Brothers is enhancing the visibility of its iconic Chivas Regal 18 Year Old by partnering with world renowned British designer Alexander McQueen to create a limited edition bottle.  The collector’s item celebrates the uniqueness of McQueen while reinforcing the brand’s authentic and luxury roots.  McQueen has dressed the 2000 limited edition bottles in beautiful blue leather finery that sensually hugs the curves of the bottle and reflects the nobility of the whisky. 

The bottles are crowned with a handcrafted enameled cap – a direct inspiration from his current collection – that displays the colours of British royalty.  Each bottle will be individually numbered and available from October 2008 in key international markets such as China, Japan, France and Greece. This limited edition bottle will be priced at a significant premium to Chivas Regal 18 Year Old.