The Famous Grouse has launched its new website featuring the brands famous icon in specially animated in 3D form bringing everyone’s favourite Grouse to life.

The exciting new premium website has been jointly developed by AMV Digital and Collective and draws on the success of the popular TV advertising campaign, featuring the iconic bird. Hibbert Ralph and associates were specially commissioned to develop the bespoke 3D animation which painstakingly recreates the natural movement of the moorland bird. Visitors to the new site will be able to access the online shop boasting a complete range of The Famous Grouse’s whisky portfolio and merchandise. The website also allows visitors to personalise a label for a friend or loved one – the perfect gift for whisky lovers.

For fans of Scotland’s No1 whisky there is also the opportunity to learn more about the heritage of brand, starting from when the whisky was created by Perthshire Grocer and Wine Merchant, William Gloag in 1896, and even take a little piece of The Famous Grouse away with them by downloading a free ringtone playing The Famous Grouse’s well known jingle. Gerry O’Donnell, director of The Famous Grouse, said: “The new website reflects the wit and humour associated with The Famous Grouse brand and reflects the style of our successful advertising campaigns. The grouse is brought alive in 3D on this new and innovative website and we are delighted with the premium look and feel of the site.”