Generic Prime Hydration KSI Flavour Limited Edition 500ml -Orange & Mango

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Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [23] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15]

Prime energy drink sold by KSI and Logan Paul banned from Australian schools". ABC News. March 28, 2023. Archived from the original on March 29, 2023 . Retrieved March 29, 2023. a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023. Drankje van influencers mag niet meer verkocht worden in Nederland". NOS Jeugdjournaal. August 8, 2023 . Retrieved August 8, 2023.

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Now if you've not come across Powerade before, it is a luminous drink made by the Coca-Cola company that comes in a variety of sweet flavours labelled as an isotonic sports drink. Young Greg fell for the marketing and we all decided it would be a great idea to get a bottle to power us on our way. On the launch of the drink a Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday, February 21:

a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. a b DeLaire, Megan (December 21, 2022). "What to know about Prime Hydration, the expensive sports drink hyped on social media". CTVNews. Bell Media. Archived from the original on January 4, 2023 . Retrieved January 4, 2023. While we were there we decided to try it out to see what all the fuss is about. This must come with a disclaimer that I have not tried the other flavours of Prime and have had no desire to do so. On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [49] New Zealand The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8]

Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Perillo, Sarah; O’Brien, Susie (March 29, 2023). "Schools move to ban Prime energy drink". heraldsun . Retrieved May 19, 2023. Logan Paul and KSI laugh at Pimblett after signing Prime x UFC deal despite previous rivalry". February 2, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Reid, Claire (January 4, 2023). "New Prime Energy drink unveiled that's coming to the UK very soon". LADbible. Archived from the original on January 5, 2023 . Retrieved January 12, 2023.

In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [50] PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023. In April 2023, a store in Perth controversially allowed the sale of the PRIME Energy drink to minors. [42] Canada Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023.

The viral 'hydration drink' Prime launched by KSI and Logan Paul explained

Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [38] Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023. a b "Trade Me pulls listings for influencer Logan Paul's Prime energy drink". June 10, 2023 . Retrieved June 13, 2023. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. [10] The energy drink, which was launched in 2023, [11] contains 200mg of caffeine. Prime Energy shares several flavors with its sports drink counterpart. Prime Energy flavors include Blue Raspberry, Ice Pop, [12] Lemon Lime, Orange Mango, Strawberry Watermelon, Original and Tropical Punch. Louis, Nathan (June 17, 2022). "KSI returning to Watford today to launch drink with Logan Paul". Watford Observer . Retrieved April 23, 2023.